Why Hating Social Media Is Actually an Advantage For Coaches

Do You Hate Social Media? Good. You Don’t Have to Like It to Build a Thriving Coaching Business. If social media makes you cringe, you’re not alone. Scroll fatigue, comparison traps, shallow engagement, and constant noise can turn every platform into a draining battlefield. But here’s the rebellious truth: You don’t have to “like” social media, be a content machine, or chase endless likes and followers to build a coaching business that thrives. In fact, the real power to build meaningful connections (and consistent income) is already at your fingertips—email.

I literally tried everything to make my Instagram take off — my images were stunning, my posts packed with major edutainment, and my captions? Pretty darn amazing, if I do say so myself. I was chasing those thousands of followers and tons of engagement, following every “expert” tip about posting daily and sticking to a strict schedule. But here’s the thing they don’t tell you: just posting isn’t enough to get the followers you dream of. Growing a social media following takes several different avenues of outreach beyond showing up on the feed, and honestly, it’s draining.

One day, after endless late nights and feeling like I was shouting into the void, I said to myself, “I am done with this bullshit.” I decided to take matters into my own hands, stop chasing validation on platforms designed to distract, and fell in love with something way more powerful and sustainable: email marketing.

Why Hating Social Media Is Actually an Advantage

Coaches are often told they must be everywhere: Instagram, Facebook, TikTok, LinkedIn—the apps that seem designed to steal your time and energy. But what if your disdain for social media frees you from the exhausting hamster wheel everyone else runs on?

Hating social media means you’re less likely to fall into showy “performative marketing,” fake perfection, or burnout fueled by chasing likes. It means you can focus your efforts where it counts: cultivating real relationships in inboxes, nurturing your tribe with stories, value, and trust.

The Social Media Myth That’s Holding Coaches Back

“The more you post, the more you grow.” “You need a viral reel, a perfect grid, and endless stories.” If those slogans feel like chains, it’s time to break free. Social media algorithms favor noise and quantity over quality. And many coaches sacrifice their unique voice, soul, and sanity trying to “fit in” with trends that aren’t them.

The truth?

Success isn’t about being on every app or posting every day. It’s about consistent connection with people who really want what you offer—and guess what? Email is the only platform you truly own.

Why Email Is Your Hidden Rebel Weapon

Email marketing isn’t new or glamorous (I mean, it can be glam if you want it to be), but it’s trustworthy and fiercely effective. While social media algorithms change on a whim, your email list stays with you—growing little by little, but real and yours. Every subscriber is a clear signal of interest: someone choosing you in their busy day.

Here’s what makes email marketing a coach’s rebel weapon:

• Owned Audience: No shady algorithms interfering. Your list is yours.

• Direct Connection: Inbox > distraction-free zone with your message.

• Building Trust: Storytelling + value = stronger relationships.

• Conversions Without Pressure: Emails educate and warm leads gently.

• Control Over Your Business: Email performance data lets you adapt easily.

Tips to Build Your Coaching Business Without Loving Social Media

1. Start simple with email: Pick an easy-to-use email platform. Commit to one great email a week—short, useful, and authentically you.

2. Use social media as a tool, not a lifestyle: If you post, make it purposeful. Share announcements or free resources without spinning wheels on trends.

3. Create irresistible lead magnets: A freebie that solves a clear coaching pain point can grow your list without needing viral social posts.

4. Focus on what feels good: Write emails, create sales pages, and nurture conversations where you have energy and passion.

5. Automate welcoming sequences: Let email automation do the heavy lifting by sending new subscribers a warm welcome series.

6. Build community off social: Use email to invite people to private groups or workshops where real conversations happen.

Embrace Your Rebel Spirit: Own What Works for You

The biggest rebellion in coaching today might be this: dare to build your business YOUR way. You’re not required to be a social media star, TikTok sensation, or daily Story sharer. You can be a rebel who harnesses the power of email and authentic connection to grow a coaching business that lasts.

So if social media feels like a chore, obsessively scrolling isn’t your vibe, or online popularity isn’t your goal, remember: success looks different for every coach. Hate social media? Perfect. That fuels your unique, quiet power to build a coaching business that’s real, resilient, and radically yours.